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Hertz

Golden Collage
Brand
Date

Jul 2026

Description

Hertz brings a vibrant, festival-inspired aesthetic to its latest travel campaign, 'Golden Collage.' Developed by Preacher, the project uses a nostalgic lens to frame outdoor event experiences, moving through a series of sun-drenched, candid moments. The execution relies on a blend of vertical-format footage and live-action techniques to build an atmosphere of summer travel. By leaning into a distinct retro palette and 1970s-inspired visual cues, the creative direction establishes a relaxed, cinematic tone that echoes the aesthetic of archival film.

Style

Vertical, Cinematic, 1970s, Retro

Techniques

Super 8 / 16mm

Industries

Airlines

Color
Pure White
Lemon
Jet Black
Background

Park

Context

Brand Film / Corporate Video

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