Hertz
Golden Collage
Brand
ProjectGolden Collage
Date
Jul 2026
Description
Hertz brings a vibrant, festival-inspired aesthetic to its latest travel campaign, 'Golden Collage.' Developed by Preacher, the project uses a nostalgic lens to frame outdoor event experiences, moving through a series of sun-drenched, candid moments. The execution relies on a blend of vertical-format footage and live-action techniques to build an atmosphere of summer travel. By leaning into a distinct retro palette and 1970s-inspired visual cues, the creative direction establishes a relaxed, cinematic tone that echoes the aesthetic of archival film.
Style
Vertical, Cinematic, 1970s, Retro
Techniques
Super 8 / 16mm
Industries
Airlines
Color
Pure White
Lemon
Jet Black
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
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