Hertz: Golden Collage
Brand
Date
Jul 2026
Description
For this festival-focused activation, Hertz leans into a nostalgic aesthetic to capture the spirit of summer travel. The campaign features a sequence of handheld, warm-toned vignettes that follow attendees through a lively outdoor event. Developed by agency Preacher, the visual execution utilizes a retro cinematic style. By incorporating a collage of polaroid-style frames and grainy, 16mm-inspired textures, the project establishes a relaxed and immersive atmosphere.
Style
Vertical, Cinematic, 1970s, Retro
Techniques
Super 8 / 16mm
Industries
Color
Pure White
Lemon
Jet Black
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
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