Hertz brings a focus to the family travel experience in its latest commercial, New Car Fling. The spot follows a family navigating a rental facility before heading out onto coastal routes, highlighting the fleet's role in their journey.
Produced by Burn Studio, the work leans into cinematic storytelling to capture the atmosphere of road-based travel. The project utilizes live-action technique and a high-fidelity commercial aesthetic to present the rental experience.
