Hertz: New Car Fling
Brand
Date
May 2026
Description
Hertz brings a focus to the family travel experience in its latest commercial, New Car Fling. The spot follows a family navigating a rental facility before heading out onto coastal routes, highlighting the fleet's role in their journey. Produced by Burn Studio, the work leans into cinematic storytelling to capture the atmosphere of road-based travel. The project utilizes live-action technique and a high-fidelity commercial aesthetic to present the rental experience.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Navy
Pure White
Jet Black
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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