Hertz
New Car Fling
Brand
ProjectNew Car Fling
Date
May 2026
Description
Hertz brings the anticipation of the open road to the forefront in the New Car Fling campaign. The spot centres on the experience of family travel, documenting a journey that moves from the bustle of a rental facility to the expansive, scenic vistas of coastal driving. Produced by Burn Studio, the commercial leans into cinematic storytelling. The piece utilises a live-action technique to contrast the practical logistics of the rental process with the aspirational nature of a holiday drive, highlighting the role of modern vehicle fleets in the broader travel and hospitality industry.
Style
Horizontal, Commercial, Cinematic
Industries
Vehicle Rental & Rideshare
Color
Navy
Pure White
Jet Black
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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