Hertz: Stargazing
Brand
Date
May 2026
Description
Hertz brings a sense of adventure to its latest commercial campaign, Stargazing. The film pivots from a structured, professional showroom setting into the expansive outdoors, highlighting the versatility of their vehicle fleet for spontaneous travel. With creative direction from Preacher, the project balances a corporate aesthetic with a whimsical, live-action technique. The narrative contrasts the routine of car rental with the experience of a remote, star-filled campsite, framing the SUV as a conduit for outdoor exploration.
Style
Horizontal, Commercial, playful, Clean
Industries
Color
Camel
Pure White
Context
TVC / TV Commercial
Associated creatives
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