Hertz

Jul 2026

Hertz launches the Golden Experience campaign, a creative activation that brings a high-energy community presence to the outdoor festival circuit. The project captures the interaction between attendees and the brand’s ambassadors, featuring a distinctively playful aesthetic that leans into natural daylight and warm color grading to emphasize the event's approachable tone. Developed in partnership with the creative team at Preacher, the campaign utilizes a documentary-style approach to highlight the event's interactive elements and the Gold Squad, including the inclusion of golden retrievers within the activations. The visual execution blends live-action technique with drone footage to document the festival environment.

Documentary, Vertical, playful, Warm, Clean

Drone footage

Vehicle Rental & Rideshare

Street

Advertising Campaign, Brand Film / Corporate Video