Hertz channels a lifestyle-oriented approach in this commercial campaign, 'New Dad, New Car.' The project moves between a sterile, high-key car showroom environment and a relaxed, sun-drenched beach setting.
The spot highlights the functional versatility of the vehicle, contrasting professional urban aesthetics with the practical demands of family travel. The execution leans into a clean, vibrant visual language, utilising live-action technique to ground the narrative in a relatable, aspirational context.
