Hertz
New Dad, New Car
Brand
ProjectNew Dad, New Car
Date
May 2026
Description
Hertz debuts 'New Dad, New Car,' a commercial campaign exploring the transition of automotive needs as life stages evolve. The narrative follows a shift from a refined showroom setting to an active beach scene, highlighting vehicle utility through a series of lifestyle-focused transitions. The production utilizes live-action technique to achieve a polished, high-fidelity look. With creative direction from Preacher, the visual output maintains a clean aesthetic, punctuated by vibrant accent colors that define the brand's presence across diverse environments.
Style
Vertical, Commercial, Clean
Industries
Luxury Automotive
Color
Beige
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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