Hertz: New Dad, New Car
Brand
Date
May 2026
Description
Hertz channels a lifestyle-oriented approach in this commercial campaign, 'New Dad, New Car.' The project moves between a sterile, high-key car showroom environment and a relaxed, sun-drenched beach setting. The spot highlights the functional versatility of the vehicle, contrasting professional urban aesthetics with the practical demands of family travel. The execution leans into a clean, vibrant visual language, utilising live-action technique to ground the narrative in a relatable, aspirational context.
Style
Vertical, Commercial, Clean
Industries
Color
Beige
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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