Hertz

Aug 2026

In a clever display of self-aware brand storytelling, Hertz leans into the comedic potential of its Gold Squad campaign by enlisting the help of college football personality Kirk Herbstreit. This live-action technique advertisement masterfully balances professional polish with a lighthearted, absurd edge that immediately captures the viewer's attention. The spot features Herbstreit reflecting on his high-profile partnership with the vehicle rental brand, though the narrative quickly shifts to the spotlight-stealing antics of a golden retriever donning a yellow bandanna. By situating the canine star within the tropes of a traditional press conference—complete with contract signings and selfie sessions—the agency, Preacher, successfully positions Hertz as a brand capable of not taking its corporate image too seriously. The aesthetic remains grounded in a relatable lifestyle setting, utilizing sharp, clean compositions that contrast Herbstreit’s measured reactions with the undeniable charm of his furry co-star. The project functions as both a celebration of brand personality and a meta-commentary on the nature of celebrity endorsements, proving that high-level travel and hospitality marketing can thrive when it embraces a bit of spontaneous humor. With the creative direction from Preacher, this campaign underscores the evolving strategy of connecting with audiences through unexpected, highly shareable moments that resonate far beyond the standard, static expectations of the travel industry.

Humorous, Lifestyle, Horizontal

Live-action Technique

Vehicle Rental & Rideshare, Travel & Hospitality