Harvey Nichols
Harvey Nichols' refined luxury fashion campaigns and cinematic retail storytelling across global markets
Featured Harvey Nichols projects
This week's top Harvey Nichols projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Harvey Nichols · Harvey Nichols New Year 2026 Campaign
For its New Year 2026 campaign, Harvey Nichols leans into a vision of quiet luxury that prioritizes the raw essence of high-end fashion portraiture. This series, anchored by the clean, minimalist aesthetic of photographer Phil Engelhardt, eschews the typical spectacle of seasonal marketing in favor of editorial minimalism. Through a series of tight-cropped shots and considered studio lighting, the work highlights the tactile qualities of the collection—from the heavy, cream-colored wools to the sharp tailoring of structured blazers. By blending the expertise of fashion editor Kate Phelan with the subtle textures provided by hair stylist Claire Grech and makeup artist Siddhartha Simone, the campaign delivers a masterclass in modern restraint. Models Ella Rattigan and Liu Qinzheng serve as conduits for this refined, neutral-toned mood, captured with a clarity that foregrounds natural skin texture and organic detail. Each portrait, rendered with soft natural light, acts as a study in simplicity, bolstered by typography that echoes the campaign’s promise: refreshed, renewed, and ready. It is a confident, deliberate move away from visual noise, utilizing a muted palette to ensure the focus remains entirely on the craftsmanship of the garments. This project perfectly encapsulates the current shift toward a more intimate, detail-oriented approach in commercial imagery, proving that luxury thrives when it is quiet, intentional, and stripped of all unnecessary artifice.
Project Harvey Nichols · The Return FW24 for Harvey Nichols Dubai
Harvey Nichols Dubai captures the transition into autumn with The Return, a seasonal fashion campaign rooted in cinematic editorial photography. The series features dynamic motion-blurred backgrounds that contrast against sharp, tactile styling to emphasize movement and high-energy silhouettes. The project leans into saturated tones and warm, textured layering, showcasing everything from sequined formal wear to oversized streetwear. Photographer Abdullah Artuev leads the visuals, with fashion styling by Marilla Rizzi and art direction from Jade Chilton, utilizing long exposure techniques to anchor the collection in a contemporary aesthetic.
Project Harvey Nichols · Fine Jewelry Launch
The Harvey Nichols Fine Jewelry Launch campaign showcases a curated collection of luxury accessories through a series of editorial and commercial photographs. The project highlights the intricate metalwork of gold rings, diamond-encrusted hoops, and gemstone-adorned necklaces, set against organic floral arrangements and tactile silk fabrics. Photographer Alicja Zalewska employs a macro perspective and soft, directional lighting to emphasize the polished surfaces and craftsmanship of each piece. Creative direction and styling by Marilla Rizzi maintain a clean, refined aesthetic, balancing product-focused still lifes with detailed close-up portraits.
Project Harvey Nichols · Gift Social Campaign
The Harvey Nichols Gift Social Campaign is a series of commercial product editorials that explore the intersection of high-end fashion and organic matter. Each frame presents luxury accessories and beauty items integrated into miniature, constructed landscapes, utilizing elements like forest moss, dark driftwood, soil, and dried ferns to ground the polished items in natural texture. Photographer Fouad Tadros captures the collection with a minimalist approach, employing bright, clean studio lighting to maintain a sharp focus on metallic and textile surfaces. Art director and stylist Marilla Rizzi conceptualizes these still life compositions, often layering in festive details such as confetti to suit the campaign’s seasonal theme. The resulting imagery emphasizes sculptural form and material contrast within a clean, commercial framework.
Project Harvey Nichols · Harvey Nichols Dubai Wanderlust S/S 25
Harvey Nichols celebrates the arrival of the warmer season with its Dubai Wanderlust S/S 25 campaign. Photographed by Stef Galea with fashion editing, styling, and art direction by Marilla Rizzi, the project centers on a polished resort-ready aesthetic set against serene coastal landscapes. The collection is presented through a mix of high-fashion portraiture and curated product still lifes that emphasize tactile elements like textured knitwear, woven straw, and structured leather. The imagery utilizes bright, natural light to elevate the nautical atmosphere, capturing models against sun-drenched boats, sandy beaches, and rippling water. By focusing on the interplay of vibrant prints, organic fabrics, and luxury accessories, the campaign leans into a clean, travel-inspired narrative. Technical choices, including deliberate use of analogue film and crisp color grading, highlight the fine details of the seasonal fashion and accessories.
Harvey Nichols · Harvey Nichols Dubaï Ramadan 2025 campaign
The Harvey Nichols Dubai Ramadan 2025 campaign presents a series of fashion editorials and commercial still lifes that lean into a sophisticated, minimalist aesthetic. Set against a backdrop of sun-drenched, textured stone architecture, the imagery emphasizes earthy color palettes and warm, monochromatic lighting. Photographer Stef Galea and stylist Marilla Rizzi collaborate to frame subjects within geometric arches and serene courtyards, highlighting the tactile quality of luxury textiles and seasonal accessories. The campaign features talent including Cyrus Amini and Valentine Valero, whose styling moves between tailored suiting and flowing, embellished garments. The work captures a transition from crisp, natural-light portraiture to golden-hour editorial scenes, blending classical structural elements with modern luxury fashion. The imagery is marked by its refined focus on clean lines, balanced composition, and the integration of both beauty and apparel products within a cohesive architectural narrative.
Project Harvey Nichols · The High Summer 2026 collection
The High Summer 2026 collection for Harvey Nichols captures the essence of refined leisure, expertly blending luxury fashion with an evocative, sun-drenched aesthetic. Shot under the sharp clarity of natural light, the campaign leans into the architectural minimalism of its Mediterranean-inspired backdrop to frame the season’s latest offerings. Through a sophisticated editorial lens, photographer Daniel Asater and director Jhenyfy Muller curate a series of images that prioritize clean lines, soft geometric shadows, and the tactile richness of seasonal fabrics like crochet and intricate knitwear. The styling, helmed by Daniela Paudice, masterfully balances the relaxed silhouettes of wide-leg trousers and tailored shorts with the structured elegance expected of a high-end house. Model Kamal Sad anchors the narrative, his composed presence navigating the contrast between stark white surfaces and the deep, rich palettes of the collection. Every frame functions as an exercise in lifestyle portraiture, where the interplay of light and texture transforms the apparel into a tactile experience. By emphasizing the meticulous detail of the garments against the stark, minimalist environment, the team has crafted a visual language that feels both aspirational and inherently grounded in the ease of the summer season. Mabs Khakwani’s contributions to the groomng ensure the focus remains sharp, allowing the collection to speak for itself while reinforcing the timeless, airy atmosphere of the modern luxury resort aesthetic.
Project Harvey Nichols · Harvey Nichols Spring 2026 Campaign
The Harvey Nichols Spring 2026 campaign masterfully strips back the noise of luxury fashion, leaning into a sharp, graphic sensibility that commands attention through its sheer simplicity. By opting for a vibrant cobalt blue backdrop, the project leans into a bold color-blocking strategy that makes the high-street apparel pieces pop with unexpected intensity. Photographer Bibi Cornejo Borthwick utilizes precise studio strobe lighting to ensure every texture—from the grid-like knit of a classic polo to the structured pleats of wide-legged trousers—remains crisp and tactile. Under the guidance of fashion editor and stylist Kate Phelan, the campaign avoids the cluttered tropes of seasonal advertising, instead favoring a clean, editorial minimalism that echoes the brand’s storied prestige. Model Youssef Rocha carries this minimalist vision with a relaxed, contemporary poise, while the intentional application of white die-cut border effects transforms traditional portraiture into dynamic UI illustration. With grooming led by hair stylist Pål Berdahl and makeup artist Mel Arter, the aesthetic is polished yet inherently wearable, grounding the aspirational quality of a luxury fashion house in the reality of modern style. Through this focused commercial lens, Harvey Nichols reinforces its status as a curator of essential design, proving that a clever use of contrast and typography can speak louder than any elaborate, location-heavy production.
Project Harvey Nichols · FESTIVE CAMPAIGN 2025
Harvey Nichols redefines the season with its Festive Campaign 2025, a visual masterclass that leans into a sophisticated blend of architectural elegance and tactile luxury. Captured through the discerning lens of photographer Cristian Martinelli, the campaign moves beyond traditional seasonal tropes, opting instead for a series of editorial portraits that prioritize texture and narrative depth. Fashion editor and stylist Marilla Rizzi curates a wardrobe that balances oversized tailoring and deep, monochromatic knits with the whimsicality of metallic accessories and feather-detailed clutches. These compositions benefit from the refined touch of makeup artist Gianluca Casu, whose work maintains an effortless, polished aesthetic that complements the campaign’s clean and intentional visual language. By utilizing natural light to accentuate the rich fabrications—ranging from pinstripe wools and suede to intricate floral brocade—the imagery achieves a sense of timelessness. The settings, which vary from classical murals to refined structural metalwork, provide a grounded, painterly backdrop that allows the garments to take center stage. Ultimately, this fashion project succeeds by marrying high-end commercial sensibilities with the intimate, emotive quality of classic portraiture. The resulting work remains firmly rooted in the luxury fashion houses segment, delivering an evocative story that feels both modern in its execution and enduring in its style, perfectly capturing the quiet confidence synonymous with the Harvey Nichols brand identity.
Project Harvey Nichols · Harvey Nichols Dubai. "Past. Present ...
Harvey Nichols Dubai presents a sophisticated fashion campaign that bridges the gap between heritage architecture and modern luxury. Through a series of editorial portraits, the project integrates sleek, reflective metallic spheres with classical interiors—ornate wall panels, stone staircases, and vintage furnishings—to create a distinct visual dialogue between the traditional and the contemporary. Each composition utilizes natural light to emphasize the rich textures of high-end tailoring, seasonal knitwear, and evening wear. Captured by photographer Cristian Martinelli under the creative direction of Marilla Rizzi, the series moves fluidly between indoor architectural grandeur and earthy, historic outdoor courtyards. The execution leans into a clean, refined aesthetic, using reflective surfaces and sculptural elements to distort and frame the subjects, lending an abstract edge to the collection’s presentation.
Harvey Nichols · Walk Of Shame
Harvey Nichols presents Walk Of Shame, a cinematic project that captures a series of urban vignettes. The piece tracks a diverse cast of individuals through residential and commercial cityscapes, grounding the fashion-focused narrative in a grounded, observational reality. Produced by Outsider Editorial and represented by Rabbit, the film leans into editorial storytelling to define its pace. The project utilizes natural light and an analogue / film aesthetic to achieve its distinct, muted visual tone.
Harvey Nichols · Sorry I Spent It On Myself
Harvey Nichols’ ‘Sorry I Spent It On Myself’ is a holiday retail campaign that leans into humorous, observational storytelling. The film captures a family gathering, using a clean, live-action technique to contrast the festive setting with the comedic interaction of gift-giving. The project captures a domestic holiday environment through subtle, brightly lit framing. Production was handled by Outsider Editorial, with representation by Rabbit.
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