Harvey Nichols
Harvey Nichols' refined luxury fashion campaigns and cinematic retail storytelling across global markets
Featured Harvey Nichols projects
This week's top Harvey Nichols projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Harvey Nichols · Harvey Nichols New Year 2026 Campaign
For its New Year 2026 campaign, Harvey Nichols leans into a vision of quiet luxury that prioritizes the raw essence of high-end fashion portraiture. This series, anchored by the clean, minimalist aesthetic of photographer Phil Engelhardt, eschews the typical spectacle of seasonal marketing in favor of editorial minimalism. Through a series of tight-cropped shots and considered studio lighting, the work highlights the tactile qualities of the collection—from the heavy, cream-colored wools to the sharp tailoring of structured blazers. By blending the expertise of fashion editor Kate Phelan with the subtle textures provided by hair stylist Claire Grech and makeup artist Siddhartha Simone, the campaign delivers a masterclass in modern restraint. Models Ella Rattigan and Liu Qinzheng serve as conduits for this refined, neutral-toned mood, captured with a clarity that foregrounds natural skin texture and organic detail. Each portrait, rendered with soft natural light, acts as a study in simplicity, bolstered by typography that echoes the campaign’s promise: refreshed, renewed, and ready. It is a confident, deliberate move away from visual noise, utilizing a muted palette to ensure the focus remains entirely on the craftsmanship of the garments. This project perfectly encapsulates the current shift toward a more intimate, detail-oriented approach in commercial imagery, proving that luxury thrives when it is quiet, intentional, and stripped of all unnecessary artifice.
Project Harvey Nichols · The Return FW24 for Harvey Nichols Dubai
Harvey Nichols Dubai captures the transition into autumn with The Return, a seasonal fashion campaign rooted in cinematic editorial photography. The series features dynamic motion-blurred backgrounds that contrast against sharp, tactile styling to emphasize movement and high-energy silhouettes. The project leans into saturated tones and warm, textured layering, showcasing everything from sequined formal wear to oversized streetwear. Photographer Abdullah Artuev leads the visuals, with fashion styling by Marilla Rizzi and art direction from Jade Chilton, utilizing long exposure techniques to anchor the collection in a contemporary aesthetic.
Project Harvey Nichols · Fine Jewelry Launch
The Harvey Nichols Fine Jewelry Launch campaign showcases a curated collection of luxury accessories through a series of editorial and commercial photographs. The project highlights the intricate metalwork of gold rings, diamond-encrusted hoops, and gemstone-adorned necklaces, set against organic floral arrangements and tactile silk fabrics. Photographer Alicja Zalewska employs a macro perspective and soft, directional lighting to emphasize the polished surfaces and craftsmanship of each piece. Creative direction and styling by Marilla Rizzi maintain a clean, refined aesthetic, balancing product-focused still lifes with detailed close-up portraits.
Project Harvey Nichols · Gift Social Campaign
The Harvey Nichols Gift Social Campaign is a series of commercial product editorials that explore the intersection of high-end fashion and organic matter. Each frame presents luxury accessories and beauty items integrated into miniature, constructed landscapes, utilizing elements like forest moss, dark driftwood, soil, and dried ferns to ground the polished items in natural texture. Photographer Fouad Tadros captures the collection with a minimalist approach, employing bright, clean studio lighting to maintain a sharp focus on metallic and textile surfaces. Art director and stylist Marilla Rizzi conceptualizes these still life compositions, often layering in festive details such as confetti to suit the campaign’s seasonal theme. The resulting imagery emphasizes sculptural form and material contrast within a clean, commercial framework.
Project Harvey Nichols · Harvey Nichols Dubai Wanderlust S/S 25
Harvey Nichols celebrates the arrival of the warmer season with its Dubai Wanderlust S/S 25 campaign. Photographed by Stef Galea with fashion editing, styling, and art direction by Marilla Rizzi, the project centers on a polished resort-ready aesthetic set against serene coastal landscapes. The collection is presented through a mix of high-fashion portraiture and curated product still lifes that emphasize tactile elements like textured knitwear, woven straw, and structured leather. The imagery utilizes bright, natural light to elevate the nautical atmosphere, capturing models against sun-drenched boats, sandy beaches, and rippling water. By focusing on the interplay of vibrant prints, organic fabrics, and luxury accessories, the campaign leans into a clean, travel-inspired narrative. Technical choices, including deliberate use of analogue film and crisp color grading, highlight the fine details of the seasonal fashion and accessories.
Harvey Nichols · Harvey Nichols Dubaï Ramadan 2025 campaign
The Harvey Nichols Dubai Ramadan 2025 campaign presents a series of fashion editorials and commercial still lifes that lean into a sophisticated, minimalist aesthetic. Set against a backdrop of sun-drenched, textured stone architecture, the imagery emphasizes earthy color palettes and warm, monochromatic lighting. Photographer Stef Galea and stylist Marilla Rizzi collaborate to frame subjects within geometric arches and serene courtyards, highlighting the tactile quality of luxury textiles and seasonal accessories. The campaign features talent including Cyrus Amini and Valentine Valero, whose styling moves between tailored suiting and flowing, embellished garments. The work captures a transition from crisp, natural-light portraiture to golden-hour editorial scenes, blending classical structural elements with modern luxury fashion. The imagery is marked by its refined focus on clean lines, balanced composition, and the integration of both beauty and apparel products within a cohesive architectural narrative.
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