Harvey Nichols: The Return FW24 for Harvey Nichols Dubai
Brand
Date
Sep 2024
Description
Harvey Nichols Dubai captures the transition into autumn with The Return, a seasonal fashion campaign rooted in cinematic editorial photography. The series features dynamic motion-blurred backgrounds that contrast against sharp, tactile styling to emphasize movement and high-energy silhouettes. The project leans into saturated tones and warm, textured layering, showcasing everything from sequined formal wear to oversized streetwear. Photographer Abdullah Artuev leads the visuals, with fashion styling by Marilla Rizzi and art direction from Jade Chilton, utilizing long exposure techniques to anchor the collection in a contemporary aesthetic.
Style
Editorial, Vertical, Saturated
Techniques
Long exposure
Industries
Color
Jet Black
Background
Gradient
Context
Advertising Campaign, Lookbook
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