Harvey Nichols

Dec 2025

Harvey Nichols redefines the season with its Festive Campaign 2025, a visual masterclass that leans into a sophisticated blend of architectural elegance and tactile luxury. Captured through the discerning lens of photographer Cristian Martinelli, the campaign moves beyond traditional seasonal tropes, opting instead for a series of editorial portraits that prioritize texture and narrative depth. Fashion editor and stylist Marilla Rizzi curates a wardrobe that balances oversized tailoring and deep, monochromatic knits with the whimsicality of metallic accessories and feather-detailed clutches. These compositions benefit from the refined touch of makeup artist Gianluca Casu, whose work maintains an effortless, polished aesthetic that complements the campaign’s clean and intentional visual language. By utilizing natural light to accentuate the rich fabrications—ranging from pinstripe wools and suede to intricate floral brocade—the imagery achieves a sense of timelessness. The settings, which vary from classical murals to refined structural metalwork, provide a grounded, painterly backdrop that allows the garments to take center stage. Ultimately, this fashion project succeeds by marrying high-end commercial sensibilities with the intimate, emotive quality of classic portraiture. The resulting work remains firmly rooted in the luxury fashion houses segment, delivering an evocative story that feels both modern in its execution and enduring in its style, perfectly capturing the quiet confidence synonymous with the Harvey Nichols brand identity.

Lifestyle, Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion