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Harvey Nichols

Harvey Nichols Dubai Wanderlust S/S 25
Date

Feb 2025

Description

Harvey Nichols celebrates the arrival of the warmer season with its Dubai Wanderlust S/S 25 campaign. Photographed by Stef Galea with fashion editing, styling, and art direction by Marilla Rizzi, the project centers on a polished resort-ready aesthetic set against serene coastal landscapes. The collection is presented through a mix of high-fashion portraiture and curated product still lifes that emphasize tactile elements like textured knitwear, woven straw, and structured leather. The imagery utilizes bright, natural light to elevate the nautical atmosphere, capturing models against sun-drenched boats, sandy beaches, and rippling water. By focusing on the interplay of vibrant prints, organic fabrics, and luxury accessories, the campaign leans into a clean, travel-inspired narrative. Technical choices, including deliberate use of analogue film and crisp color grading, highlight the fine details of the seasonal fashion and accessories.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Context

Advertising Campaign

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