Harvey Nichols: Gift Social Campaign

Dec 2024

The Harvey Nichols Gift Social Campaign is a series of commercial product editorials that explore the intersection of high-end fashion and organic matter. Each frame presents luxury accessories and beauty items integrated into miniature, constructed landscapes, utilizing elements like forest moss, dark driftwood, soil, and dried ferns to ground the polished items in natural texture. Photographer Fouad Tadros captures the collection with a minimalist approach, employing bright, clean studio lighting to maintain a sharp focus on metallic and textile surfaces. Art director and stylist Marilla Rizzi conceptualizes these still life compositions, often layering in festive details such as confetti to suit the campaign’s seasonal theme. The resulting imagery emphasizes sculptural form and material contrast within a clean, commercial framework.

Vertical, Commercial, Clean

White Seamless

E-commerce / Product