Harvey Nichols

Dec 2024

Harvey Nichols presents the Gift Social Campaign, a seasonal fashion project that explores the juxtaposition of luxury goods and organic textures. The campaign series features a curated selection of accessories and beauty products placed within miniature woodland environments, incorporating elements such as moss, soil, driftwood, and botanical specimens to ground high-end items in natural settings. Photographer Fouad Tadros captures the collection with a focus on high-contrast detail, utilizing clean studio lighting to maintain a consistent aesthetic. Art direction and fashion styling by Marilla Rizzi define the project, employing a minimalist approach that balances structural product forms against tactile, natural materials. The imagery highlights the interplay between refined, polished surfaces and organic debris, such as floating confetti and dried flora, creating a festive yet composed editorial presentation.

Vertical, Commercial, Clean

White Seamless

E-commerce / Product