Harvey Nichols: Fine Jewelry Launch
Brand
Date
Sep 2024
Description
The Harvey Nichols Fine Jewelry Launch campaign showcases a curated collection of luxury accessories through a series of editorial and commercial photographs. The project highlights the intricate metalwork of gold rings, diamond-encrusted hoops, and gemstone-adorned necklaces, set against organic floral arrangements and tactile silk fabrics. Photographer Alicja Zalewska employs a macro perspective and soft, directional lighting to emphasize the polished surfaces and craftsmanship of each piece. Creative direction and styling by Marilla Rizzi maintain a clean, refined aesthetic, balancing product-focused still lifes with detailed close-up portraits.
Style
Vertical, Clean, Commercial
Techniques
Macro, Natural light
Industries
Color
Gold
Background
White Seamless
Context
Advertising Campaign
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