Harvey Nichols
Fine Jewelry Launch
Brand
ProjectFine Jewelry Launch
Date
Sep 2024
Description
Harvey Nichols introduces a new collection of fine jewelry through an expansive campaign that highlights intricate craftsmanship and material texture. The imagery balances high-end product photography with editorial portraits, leaning into a clean, refined aesthetic. Photographer Alicja Zalewska captures the pieces using natural light and macro techniques, focusing on the interplay between metalwork, gemstones, and organic elements. Creative director and stylist Marilla Rizzi curates the series, grounding the sparkling accessories against soft florals and tactile silk fabrics to produce a cohesive, polished visual identity.
Style
Vertical, Clean, Commercial
Techniques
Macro, Natural light
Industries
Jewellery
Color
Gold
Background
White Seamless
Context
Advertising Campaign
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