Gant

Gant · Fall/Winter 2026

Gant’s Fall/Winter 2026 campaign captures a refined editorial narrative set against urban and waterside backdrops. Photographed by Max Farago, the imagery highlights the collection’s focus on structured tailoring, featuring models Halid Nuhu and Maelle Swaelens in layered outerwear, shearling collars, and knitwear. The production team, including hair stylist Nero and makeup artist Johanna Nomiey, maintains a clean aesthetic across the visuals. The campaign leverages soft natural light to emphasize the autumnal palette and rich material textures, grounding the fashion in a candid, transportive setting.

Gant · F7W 2026

Gant · By The Coast

Gant channels the quiet, storied spirit of nautical heritage in By The Coast, a campaign that effectively breathes new life into the brand's classic prep-leaning identity. Through a series of sun-drenched portraits and candid movements, the imagery captures the essence of a summer escape with a sophisticated, restrained hand. Photographer Ben Parks leans into a crisp, editorial minimalism, utilizing natural light to elevate the tactile quality of the collection—from the heavy knit polo shirts to the breezy, striped linen button-downs. By positioning model Max Knott against the stark, salt-sprayed backdrop of the shoreline, the campaign avoids the overly commercial traps of the fashion industry, opting instead for a narrative that feels both aspirational and deeply rooted in the environment. This atmospheric precision is further refined by the styling of Nathan Klein, who balances traditional coastal tropes with modern, clean silhouettes, while the deliberate grooming choices by hair stylist Jose Quijano maintain a sleek, effortless focus throughout the series. The result is a cohesive lifestyle portrait series that excels by keeping the focus on texture, light, and the quiet confidence of the wearer, successfully positioning the collection as a timeless staple for the season. Each frame serves as a testament to the power of authentic location photography, perfectly blending the label's storied history with a contemporary, breezy sensibility.

Gant · Gant Spring Summer 26 - Prelude to s ...

Gant continues its exploration of timeless coastal ease with the Spring Summer 26 campaign, Prelude to a Season. Captured through the lens of photographer Valentin Hennequin, the project leans into a crisp, nautical aesthetic that feels both nostalgic and distinctly contemporary. By prioritizing natural light and a predominantly elevated color palette, the campaign breathes life into the brand's heritage, utilizing a mix of high-contrast black and white photography alongside vibrant, saturated commercial stills. Models Alba Martin and Halid Nuhu anchor the imagery, moving through seaside settings that range from sandy beaches and wooden piers to relaxed, alfresco dining moments. The narrative centers on a quiet, sophisticated lifestyle, where the tactile quality of knitwear, rugged denim, and athletic-inspired branding takes center stage. Several frames adopt a cinematic quality, with one particular 35mm film shot of a pier offering a poignant, documentary-style perspective that grounds the luxury fashion house's output in authenticity. The result is an editorial lookbook that feels unforced, championing the textures of wood, water, and fabric to define the coming season. By pairing classic V-neck cable-knits with casual trousers and oversized hoodies, the collection highlights a seamless transition between leisure and style, maintaining the brand's commitment to quality craftsmanship and enduring design within the luxury fashion sector.

Gant · S/S 2026 Campaign

The Gant S/S 2026 campaign leans into a classic, refined aesthetic, positioning the collection against a mix of urban streetscapes and rooftop settings. Photographer James Harvey-Kelly and director Pablo Tapia Pla highlight the textures of the apparel, from cable-knit cardigans and suede jackets to crisp pinstripe shirts and trench coats, through a consistent use of natural light and clean editorial framing. The series features model Max Knott alongside a diverse cast to present a polished, lifestyle-oriented vision of the brand. With fashion styling by Nathan Klein, hair by Rachel Lee, and makeup by Johanna Nomiey, the imagery incorporates subtle analogue / film techniques to emphasize a warm, timeless quality throughout the lookbook and campaign assets.

Gant · Gant F/W 2025 Campaign

The Gant Fall/Winter 2025 campaign, lensed by photographer James Harvey-Kelly and styled by fashion editor Jèss Monterde, highlights the brand’s collegiate roots through a series of urban outdoor portraits. The imagery leans into a clean, editorial aesthetic, framing models Ali Latif, Anne Vyalitsyna, Jason Jules, and Max Knott against city backdrops. Featuring a blend of tailored wool blazers, knitwear, and layered sportswear, the campaign utilizes natural light to emphasize the textures of the apparel. Production details include set design by Alice Martinelli and cinematography by Andrew Price, capturing a cohesive look across both still and video assets.

Gant · S/S 24

Gant’s S/S 24 campaign presents a series of editorial portraits that lean into a relaxed, summery aesthetic. Through a mix of warm-toned interior shots and sun-drenched outdoor photography, the project emphasizes classic wardrobe staples such as button-down shirts, denim, and knit polos. Photographed by Philip Messmann, the campaign features models Jegor Venned and Pierre-Benoit Talbourdet. The visuals utilize natural light and analogue film techniques to highlight the textures of the apparel against architectural surfaces, including dark wood panelling and weathered stone. Fashion styling by Zara Zachrisson, along with hair by Karolina Liedberg and makeup by Sara Eriksson, provides a clean, polished finish to the seasonal menswear collection.

Gant · GANT FW24 Womens

Gant presents its FW24 Womens collection through a series of editorial portraits that lean into textured, heritage-inspired layering. The campaign focuses on the tactile nature of the season, highlighting knitwear, tailored outerwear, and rich fabric contrasts against both neutral studio backdrops and wood-paneled interiors. Captured by photographer Freddy Persson with fashion styling by Zara Zachrisson, the work maintains a clean and warm aesthetic. The imagery emphasizes the collection's layering techniques, pairing classic silhouettes like double-breasted blazers and cable-knit cardigans with contemporary, relaxed staples. This approach frames the brand within a refined, editorial style.

Gant · Gant FW24 Menswear

Gant FW24 Menswear explores a classic collegiate-inspired aesthetic through a series of editorial portraits. The campaign leverages a warm, earthy color palette and tactile layering to define the season, showcasing a range of heavy knits, structured outerwear, and patterned shirting. Photographer Freddy Persson employs soft, directional lighting and an analogue film aesthetic to capture an intimate, grounded mood. Fashion stylist Zara Zachrisson orchestrates the layered silhouettes, balancing preppy staples with relaxed, everyday wear set against neutral mottled backdrops and rich wood paneling.

Gant · Gant SS25 Essentials

Gant’s SS25 Essentials campaign leans into a classic, relaxed aesthetic, defining the brand's latest collection through clean studio portraiture. The imagery centres on timeless layering, highlighting textures like cable-knit sweaters and crisp button-downs against neutral gradient backdrops. Photographed by Freddy Persson, the campaign captures an effortless, casual prep sensibility. Fashion styling by Zara Zachrisson grounds the silhouettes, while hair by Linda Shalabi and makeup by Anya de Tobon maintain a polished, natural finish throughout the series. The project emphasises a minimalist, commercial approach, prioritising garment detail and authentic, candid expressions.

Gant · Gant x Yale University

Gant turns back the clock to embrace the roots of preppy heritage in its latest collaboration, Gant x Yale University. This luxury fashion campaign captures the quintessential collegiate aesthetic through a lens of timeless sophistication, effectively bridging the gap between historical academic prestige and modern sartorial style. Photographed by Grayson Vaughan, the imagery feels authentic and grounded, utilizing natural light to elevate the rich, tactile qualities of wool and leather materials. The project leans into the classic varsity narrative, with Nile Winchester serving as the face of the collection, perfectly embodying the polished yet approachable spirit of the brand. Styling duties handled by Nathan Klein emphasize the sharp, traditional layering of the varsity jacket over a crisp white button-down and a striped necktie, evoking an era of scholarly elegance. By maintaining an editorial approach, the series manages to feel like a candid look at campus life while remaining firmly rooted in high-end fashion sensibilities. The soft-focus collegiate architecture provides an ideal backdrop, framing the garments in a way that respects their storied origins. This collection serves as a refined homage to the history of the aesthetic, proving that the intersection of ivy-league tradition and luxury fashion remains a powerful, compelling visual language that continues to define the modern wardrobe for a discerning contemporary audience.

Gant · Corfu

Gant transports viewers to the sun-drenched shores of the Mediterranean with Corfu, a lifestyle campaign that masterfully captures the essence of coastal sophistication. Through the lens of photographer Ben Parks, the imagery leans into a narrative of effortless ease, anchoring the heritage brand in an authentic summer setting that feels both nostalgic and contemporary. The campaign leans into a classic commercial aesthetic while prioritizing a tactile experience, where the interplay of light and texture becomes a central character. Fashion editor and stylist Nathan Klein curates a wardrobe that balances sharp tailoring with relaxed, sun-bleached palettes, perfectly complemented by the effortless grooming touches provided by hair stylist Jose Quijano. Model Max Knott serves as the ideal conduit for this vision, navigating the shallow tides and soft fabrics with a quiet, grounded confidence. By utilizing high-key natural light, the project achieves a luminous, open quality that invites the viewer into the scene, emphasizing the fine details of the apparel against the shimmering backdrop of the sea. This production successfully synthesizes elevated menswear with the raw, atmospheric beauty of the Greek coastline, offering a refined editorial perspective that feels as fluid as the Mediterranean waves themselves. The result is a cohesive and evocative visual story that celebrates the intersection of functional design and leisurely, high-end living in an outdoor environment.