Gant: Gant FW24 Menswear
Brand
Date
Oct 2024
Description
Gant FW24 Menswear explores a classic collegiate-inspired aesthetic through a series of editorial portraits. The campaign leverages a warm, earthy color palette and tactile layering to define the season, showcasing a range of heavy knits, structured outerwear, and patterned shirting. Photographer Freddy Persson employs soft, directional lighting and an analogue film aesthetic to capture an intimate, grounded mood. Fashion stylist Zara Zachrisson orchestrates the layered silhouettes, balancing preppy staples with relaxed, everyday wear set against neutral mottled backdrops and rich wood paneling.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Color
Camel
Context
Lookbook
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