Gant

Oct 2024

The Gant FW24 Menswear campaign presents a layered, textural exploration of classic seasonal style. Captured by photographer Freddy Persson, the editorial imagery emphasizes the tactile qualities of the collection through a combination of knitwear, heavy outerwear, and precise layering. Featuring fashion styling by Zara Zachrisson, the project utilizes an earthy, warm color palette set against neutral mottled backdrops and rich wood paneling. The execution leans into a clean, classic aesthetic, employing analogue film techniques to highlight the depth of the fabrics and the structured silhouette of the apparel.

Editorial, Vertical, Earthy

Natural light

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