Gant: S/S 2026 Campaign

Feb 2026

The Gant S/S 2026 campaign leans into a classic, refined aesthetic, positioning the collection against a mix of urban streetscapes and rooftop settings. Photographer James Harvey-Kelly and director Pablo Tapia Pla highlight the textures of the apparel, from cable-knit cardigans and suede jackets to crisp pinstripe shirts and trench coats, through a consistent use of natural light and clean editorial framing. The series features model Max Knott alongside a diverse cast to present a polished, lifestyle-oriented vision of the brand. With fashion styling by Nathan Klein, hair by Rachel Lee, and makeup by Johanna Nomiey, the imagery incorporates subtle analogue / film techniques to emphasize a warm, timeless quality throughout the lookbook and campaign assets.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign