Gant

Feb 2026

Gant explores a refined, urban aesthetic in its S/S 2026 campaign. Shot by photographer James Harvey-Kelly, the series captures a mix of tailored menswear and smart-casual layers set against classical stone facades and expansive city skylines. The imagery leans into a clean, editorial look, defined by warm, natural light and a consistent focus on fabric textures. Directed by Pablo Tapia Pla, the project features model Max Knott alongside a diverse cast to showcase the collection's range. From cable-knit cardigans and suede jackets to trench coats and crisp shirting, the styling by Nathan Klein maintains a polished, classic identity. Throughout the shoot, subtle hair by Rachel Lee and makeup by Johanna Nomiey enhance the authentic, lifestyle-oriented atmosphere, while an analogue-film aesthetic adds a deliberate, tactile quality to the final presentation.

Editorial, Vertical, Warm, Clean

Natural light

High Street Fashion

Advertising Campaign