Gant

Jan 2025

Gant continues its exploration of timeless apparel with the SS25 Essentials campaign. Shot in a minimal studio environment, the project focuses on the interplay of layering and fabric texture, highlighting a range of cable-knit sweaters, classic button-down shirts, and tailored denim pieces. The photography maintains a consistent, polished commercial aesthetic, using soft, natural light to emphasize the clean silhouettes and relaxed prep-inspired wardrobe. Photographed by Freddy Persson, the campaign features creative styling by Zara Zachrisson, which pairs structured essentials with varied accessories for an effortless look. Hair styling by Linda Shalabi and makeup by Anya de Tobon provide a grounded, clean finish to the portraiture, allowing the focus to remain on the functional design of the garments.

Vertical, Commercial, Clean

Natural light

High Street Fashion

Advertising Campaign