Gant’s SS25 Essentials campaign leans into a classic, relaxed aesthetic, defining the brand's latest collection through clean studio portraiture. The imagery centres on timeless layering, highlighting textures like cable-knit sweaters and crisp button-downs against neutral gradient backdrops.
Photographed by Freddy Persson, the campaign captures an effortless, casual prep sensibility. Fashion styling by Zara Zachrisson grounds the silhouettes, while hair by Linda Shalabi and makeup by Anya de Tobon maintain a polished, natural finish throughout the series. The project emphasises a minimalist, commercial approach, prioritising garment detail and authentic, candid expressions.
