Gant: GANT FW24 Womens

Sep 2024

Gant presents its FW24 Womens collection through a series of editorial portraits that lean into textured, heritage-inspired layering. The campaign focuses on the tactile nature of the season, highlighting knitwear, tailored outerwear, and rich fabric contrasts against both neutral studio backdrops and wood-paneled interiors. Captured by photographer Freddy Persson with fashion styling by Zara Zachrisson, the work maintains a clean and warm aesthetic. The imagery emphasizes the collection's layering techniques, pairing classic silhouettes like double-breasted blazers and cable-knit cardigans with contemporary, relaxed staples. This approach frames the brand within a refined, editorial style.

Editorial, Vertical, Clean

Advertising Campaign, Lookbook