Gant
GANT FW24 Womens
Brand
ProjectGANT FW24 Womens
Date
Sep 2024
Description
Gant presents the FW24 Womens collection through a series of editorial portraits that explore layering and classic textures. The campaign highlights a range of knitwear, structured outerwear, and tailored denim, set against neutral studio backgrounds and wood-paneled interiors. Photographer Freddy Persson and stylist Zara Zachrisson lean into an earthy, clean aesthetic to showcase the seasonal apparel. The imagery utilizes soft natural light and warm tones to emphasize the tactile quality of wool, corduroy, and leather garments.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Navy
Context
Advertising Campaign, Lookbook
Associated creatives
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