A male model wearing a white button-down shirt and blue jeans posing indoors against a warm peach-toned wall.

Two models wearing white button-down shirts and blue jeans or trousers against an orange background for Gant S/S 24

Man wearing yellow shirt and blue jeans leaning against a wooden panelled wall beside a chair

Male model in a yellow striped shirt over a white t-shirt and blue jeans standing in front of a wooden bookcase.

Male model in a light button-down shirt and blue jeans leaning against a wooden banister for Gant S/S 24.

Model wearing a blue shirt, shorts, and cap leaning against a textured wall next to a cactus for Gant S/S 24

Male model wearing a coral red knit polo shirt leaning against an exterior textured stone wall for Gant

Shirtless male model wearing blue and white striped swim trunks and sunglasses while carrying a striped duffel bag by a pool.

Man wearing sunglasses and a blue and white striped shirt leaning against an outdoor stone wall

Gant S/S 24 2024

About

Gant’s S/S 24 campaign presents a series of editorial portraits that lean into a relaxed, summery aesthetic. Through a mix of warm-toned interior shots and sun-drenched outdoor photography, the project emphasizes classic wardrobe staples such as button-down shirts, denim, and knit polos. Photographed by Philip Messmann, the campaign features models Jegor Venned and Pierre-Benoit Talbourdet. The visuals utilize natural light and analogue film techniques to highlight the textures of the apparel against architectural surfaces, including dark wood panelling and weathered stone. Fashion styling by Zara Zachrisson, along with hair by Karolina Liedberg and makeup by Sara Eriksson, provides a clean, polished finish to the seasonal menswear collection.