Gant: S/S 24

Feb 2024

Gant’s S/S 24 campaign presents a series of editorial portraits that lean into a relaxed, summery aesthetic. Through a mix of warm-toned interior shots and sun-drenched outdoor photography, the project emphasizes classic wardrobe staples such as button-down shirts, denim, and knit polos. Photographed by Philip Messmann, the campaign features models Jegor Venned and Pierre-Benoit Talbourdet. The visuals utilize natural light and analogue film techniques to highlight the textures of the apparel against architectural surfaces, including dark wood panelling and weathered stone. Fashion styling by Zara Zachrisson, along with hair by Karolina Liedberg and makeup by Sara Eriksson, provides a clean, polished finish to the seasonal menswear collection.

Vertical, Warm, Commercial

Natural light

Advertising Campaign