Gant

Feb 2024

The Gant S/S 24 campaign introduces a seasonal collection focused on timeless wardrobe staples and relaxed, smart-casual silhouettes. Captured by photographer Philip Messmann, the series moves between warm-toned indoor environments and sun-drenched outdoor settings to highlight the textures of the apparel, from crisp button-downs to structured knitwear and summer-ready swimwear. Featuring models Jegor Venned and Pierre-Benoit Talbourdet, the fashion campaign employs clean, editorial composition and natural light to emphasize the collection's versatile aesthetic. Supporting the visual narrative, Zara Zachrisson leads the fashion styling, while hair styling by Karolina Liedberg and makeup by Sara Eriksson provide a polished finish to the look.

Vertical, Warm, Commercial

Natural light

High Street Fashion

Advertising Campaign