Gant
By The Coast
May 2026
Gant channels the quiet, storied spirit of nautical heritage in By The Coast, a campaign that effectively breathes new life into the brand's classic prep-leaning identity. Through a series of sun-drenched portraits and candid movements, the imagery captures the essence of a summer escape with a sophisticated, restrained hand. Photographer Ben Parks leans into a crisp, editorial minimalism, utilizing natural light to elevate the tactile quality of the collection—from the heavy knit polo shirts to the breezy, striped linen button-downs. By positioning model Max Knott against the stark, salt-sprayed backdrop of the shoreline, the campaign avoids the overly commercial traps of the fashion industry, opting instead for a narrative that feels both aspirational and deeply rooted in the environment. This atmospheric precision is further refined by the styling of Nathan Klein, who balances traditional coastal tropes with modern, clean silhouettes, while the deliberate grooming choices by hair stylist Jose Quijano maintain a sleek, effortless focus throughout the series. The result is a cohesive lifestyle portrait series that excels by keeping the focus on texture, light, and the quiet confidence of the wearer, successfully positioning the collection as a timeless staple for the season. Each frame serves as a testament to the power of authentic location photography, perfectly blending the label's storied history with a contemporary, breezy sensibility.
Lifestyle
Natural light, Natural light, Natural light
