Gant

Sep 2025

Gant’s Fall/Winter 2025 campaign leans into a collegiate aesthetic, capturing an updated take on classic American sportswear. Photographed by James Harvey-Kelly, the series features models Ali Latif, Anne Vyalitsyna, Jason Jules, and Max Knott through a clean, editorial lens. Styling by Jèss Monterde centres on layered knitwear and tailored outerwear, highlighting the structural details of rugby shirts, crewnecks, and wool blazers. Set against blurred urban backdrops, the campaign prioritises soft, natural light to emphasise the texture of the collection. The imagery maintains a consistent earthy palette, blending vintage-inspired pieces with modern streetwear silhouettes across both photographic portraits and motion assets. The production features set design by Alice Martinelli and cinematography by Andrew Price.

Vertical

Natural light

Street

Advertising Campaign