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Close-up portrait of a male model wearing a black leather jacket over a striped rugby shirt for Gant
A man wearing an olive patterned sweater and denim jeans leaning against a wall outdoors
Man wearing a grey Gant collegiate sweatshirt, white collared shirt, denim jeans, and a navy baseball cap leaning against a brick wall.
A man in a double-breasted camel blazer and blue jeans walks along a city street carrying a wrapped bouquet of flowers.
Young man walking on a cobblestone street carrying a duffel bag, wearing a dark Gant quarter-zip fleece pullover and jeans.
Close-up portrait of a male model wearing a black leather jacket over a striped rugby shirt for Gant
A man wearing an olive patterned sweater and denim jeans leaning against a wall outdoors
Man wearing a grey Gant collegiate sweatshirt, white collared shirt, denim jeans, and a navy baseball cap leaning against a brick wall.

Gant Gant F/W 2025 Campaign 2025

About

The Gant Fall/Winter 2025 campaign, lensed by photographer James Harvey-Kelly and styled by fashion editor Jèss Monterde, highlights the brand’s collegiate roots through a series of urban outdoor portraits. The imagery leans into a clean, editorial aesthetic, framing models Ali Latif, Anne Vyalitsyna, Jason Jules, and Max Knott against city backdrops. Featuring a blend of tailored wool blazers, knitwear, and layered sportswear, the campaign utilizes natural light to emphasize the textures of the apparel. Production details include set design by Alice Martinelli and cinematography by Andrew Price, capturing a cohesive look across both still and video assets.

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