FRAME

Mar 2026

For the FRAME Spring 2026 campaign, the brand leans into a masterclass of editorial minimalism, curating a visual narrative that centers on the tactile intersection of luxury fabrications and effortless daily wear. Photographer Jack Belli captures a series of portraits that oscillate between the soft, airy quality of natural light and the precise, sharp clarity of studio strobe work. By prioritizing high-key lighting, the imagery allows the depth of the collection—ranging from rich tan suede jackets to intricate cream-colored crochet ensembles—to take center stage against stark, modern architectural backdrops. Model Louise Galan embodies this contemporary sophistication, her relaxed poses and deliberate styling bridging the gap between high-fashion editorial and aspirational lifestyle photography. The project serves as a sophisticated exercise in texture and tone, where the interplay of crisp button-downs and textured knitwear is elevated by the subtle precision of makeup artist Sophie Haig and hair stylist Ramsell Martinez. This collection feels both grounded and aspirational, utilizing clean lines and a neutral palette to define the season. With casting direction by Anita Bitton, the campaign avoids the noise of overt branding, choosing instead to let the craftsmanship of each garment speak for itself. It is a refined, quiet exploration of modern identity that feels perfectly suited for the current landscape of elevated, pared-back fashion photography.

Lifestyle, Editorial, Vertical, Vertical, Vertical

Natural light, Natural light