FRAME

Apr 2026

The latest campaign for FRAME, featuring content creator Alexandra Leclerc, masterfully navigates the intersection of luxury fashion houses and modern editorial photography. Captured through the lens of photographer Robin Galiegue, the project leans into a cinematic aesthetic that feels both grounded and aspirational. By leveraging natural light and sharp chiaroscuro, the series emphasizes the architectural lines of the garments, ranging from structured black leather trenches to vibrant gingham jumpsuits. The visual narrative creates a sophisticated dialogue between the subject and her surroundings, whether set against a sprawling urban skyline or the crisp white pillars of a Mediterranean-inspired terrace. With fashion editing and styling by Laëtitia Gimenez Adam, the collection is defined by its clean, minimalist composition and bold, repetitive typography that anchors each frame. The integration of Laurie Zanoletti on hair and Karim Rahman on makeup ensures a polished, high-contrast finish that complements the direct, sunlight-drenched atmosphere. This commercial campaign succeeds by stripping away the superfluous, allowing the deliberate textures of leather, denim, and cotton to stand out against high-key architectural backdrops. It is a testament to the power of editorial minimalism, where every shadow and pose serves a specific purpose, effectively positioning the brand within a contemporary, high-fashion context that remains accessible, stylish, and unmistakably distinct in its approach to seasonal storytelling.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion