FRAME: 24 Hours in Paris
Brand
Date
Oct 2026
Description
FRAME presents 24 Hours in Paris, a fashion campaign featuring Charlotte Lawrence. The project explores a series of candid moments set against the backdrop of Parisian architecture and luxury interiors. Blending contemporary leisurewear with classic French decor, the imagery adopts a relaxed, observational perspective. The series utilizes a mix of flash-lit portraiture and natural light to capture textures, from soft knitwear and suede outerwear to traditional gilded furniture. With an aesthetic reminiscent of analogue film, the project leans into a grainy, retro quality that gives the editorial photography a spontaneous, snapshot feel.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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