The Fall 2026 campaign for FRAME, developed by Childs Creative, highlights the seasonal collection through a series of cinematic vignettes. Featuring model Kendall Jenner, the project moves between mid-century interiors and night exteriors to establish a specific narrative tone.
Cinematographer Michael Cukr utilizes live-action techniques to emphasize rich textures and lighting variations, ranging from moody, retro-inspired sequences to natural light compositions captured during the golden hour. The production integrates set design by Jeremy Reimnitz, with fashion styling by Malina Joseph, hair by Irinel de Leon, and makeup by Mary Phillips. Rosco Productions managed the logistical execution of the shoot.
