FRAME

Dec 2025

The FRAME x Ritz Paris 2025 collaboration presents a collection rooted in luxury hospitality and contemporary design. Photographed by Angelo Pennetta, the campaign features actor Lou Doillon and model Michael Zielinski within the ornate, classical interiors of the iconic hotel. Executed with a blend of flash and soft lighting, the series highlights the collaborative apparel, including branded knitwear, tailored jackets, and silk pajamas. The imagery leans into a retro, polished aesthetic, utilizing the hotel’s architecture—from marble bathroom fixtures to tufted velvet furniture—as a frame for the collection’s textures. Hair styling by Vi Sapyyapy and makeup by Tiina Roivainen maintain a clean, editorial look across both monochrome and color compositions.

Commercial, Vertical

Flash

Designer Fashion

Advertising Campaign