FRAME
FRAME Fall 2025 Campaign
Sep 2025
FRAME presents its Fall 2025 campaign, featuring a series of editorial-led portraits captured by photographer David Sims. The collection imagery channels a refined, classic aesthetic, centered on the interplay between tactile materials such as cracked leather, heavy fringing, and crisp denim. The project features model Vittoria Ceretti in a variety of staged interiors, leaning into warm, atmospheric lighting and natural light to emphasize garment texture. With styling by Carlos Nazario, the visuals maintain a composed, minimalist focus on the collection's structure. Supporting the production, set designer Poppy Bartlett integrates rich wood paneling and leather furniture to anchor the series.
Editorial, Vertical, Warm
Natural light
Designer Fashion
Advertising Campaign
