FRAME

Oct 2025

FRAME’s The Trouser Program explores the interplay between classic tailored silhouettes and modern urban environments. The collection highlights a versatile range of styles, from fitted leather pants and pinstripe trousers to denim and knitwear pairings, emphasizing texture and structural detail. The series features model Maya Vozhdaeva across a variety of settings, shifting between the clean minimalism of a studio interior and the kinetic energy of city subway platforms. Captured by photographer Morgan Pilcher, the campaign utilizes a mix of analogue film aesthetics, high-contrast flash, and natural light to frame the garments against architectural backdrops. With hair styling by Tamas Tuzes, the visuals maintain a consistent editorial sensibility throughout the project, balancing relaxed movement with sharp, intentional composition.

Editorial, Clean, Vertical

Natural light

Designer Fashion

Lookbook