Estée Lauder: Estée Lauder 2025
Brand
Date
Feb 2025
Description
Estée Lauder returns with a fresh campaign for 2025, centering on a series of intimate portraits that lean into a polished, high-end aesthetic. Photographed by Lachlan Bailey, the imagery captures models Carolyn Murphy, Grace Elizabeth, and Paulina Porizkova in a minimalist studio environment. The series features styling by Sean Spellman, with hair by James Pecis and makeup by Romy Soleimani. These vertical, commercial portraits utilize soft studio lighting to emphasize individual expression and clean composition, maintaining the brand’s established visual presence within the beauty and skincare sector.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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