Estée Lauder
Estée Lauder 2025
Brand
ProjectEstée Lauder 2025
Date
Feb 2025
Description
Estée Lauder returns with a fresh campaign for 2025, centering on a series of intimate, high-end portraits. The project captures an expressive, clean aesthetic, utilizing soft studio lighting to define the subjects against a muted, dark grey backdrop. Photographer Lachlan Bailey leads the visual direction, working alongside stylist Sean Spellman. The project features models Carolyn Murphy, Grace Elizabeth, and Paulina Porizkova, with beauty direction provided by hair stylist James Pecis and makeup artist Romy Soleimani. This commercial campaign emphasizes a polished, portrait-heavy approach to cosmetic advertising.
Style
Vertical, Commercial, Clean
Industries
Skincare
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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