Estée Lauder’s latest brand content campaign focuses on its cushion foundation range, utilising high-fidelity commercial imagery to showcase product packaging and texture. The series employs 3D render / CGI techniques to highlight the glossy gold and navy finishes of the compacts alongside swirled liquid foundation applications. Produced and retouched by Slate Studios, the project leans into clean, polished aesthetics to present the cosmetics. The imagery centres on controlled, sharp studio lighting, capturing the fluidity of the product against minimalist backdrops.
