This commercial campaign for Estée Lauder, titled Spring 24, follows a multi-setting narrative showcasing a range of styling and beauty looks. The piece moves between expansive coastal environments and controlled studio spaces, utilizing warm lighting to define the visual tone.
Produced by Merman US, the live-action project emphasizes cinematic color grading and expressive portraiture. The film captures the subject in various attire, from minimal silhouettes to structured leather, across diverse coastal, night-time, and interior studio settings.
