Estée Lauder: Brand Content

Aug 2025

Estée Lauder’s brand content project captures the Nutritious skincare line through a series of technical product studies. Developed by Slate Studios, the visuals focus on the physical properties of the Nutritious Micro-Algae and Vitality8 ranges, emphasizing packaging design, liquid textures, and reflective glass finishes. The imagery employs clean, commercial aesthetics to define the collection's identity. Across these compositions, the use of macro photography and 3D render / CGI techniques highlights the consistency of the formulations and the tactile nature of the packaging. The project maintains a consistent visual language through balanced studio lighting and curated palettes that mirror the ingredient profiles of the products.

Vertical, Commercial, Clean

E-commerce / Product