Emilio Pucci
Emilio Pucci's kaleidoscopic prints and luxury resort collections across fashion
Featured Emilio Pucci projects
This week's top Emilio Pucci projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Emilio Pucci · Il Palio
Emilio Pucci presents Il Palio, a fashion campaign featuring model Grace Elizabeth. Captured by photographer Carlijn Jacobs under the creative direction of Camille Miceli, the series leans into an editorial aesthetic characterized by warm, grainy textures and dynamic motion. Styling by Emmanuelle Alt integrates graphic prints and metallic detailing, set against atmospheric, neon-lit backgrounds. The project explores visual rhythm through vibrant patterns and rhythmic silhouettes, resulting in an energetic body of work that prioritizes tactile lighting and architectural interplay.
Project Emilio Pucci · Pucci Summer Somewhere - Saint-Tropez
Emilio Pucci’s 'Summer Somewhere - Saint-Tropez' campaign captures the luxury fashion house’s seasonal collection through a series of coastal vignettes. Photographed by Zac Bayly, the imagery leans into graphic motifs and bold, geometric swirl prints synonymous with the brand’s aesthetic, set against the backdrop of the French Riviera. Featuring model Mar G, the campaign channels a resort-focused narrative through a mix of editorial and commercial compositions. The styling, helmed by Ola Ebiti, integrates lightweight silks, structured swimwear, and ornate gold accessories, capturing the transition from bright natural light to the warm hues of golden hour. Key production credits include hair styling by Michael Delmas and makeup by Porsche Poon, with casting direction by Emma Matell.
Project Emilio Pucci · S/S 26 Summer Somewhere
Emilio Pucci transports the viewer to a sun-drenched Mediterranean escape in the S/S 26 Summer Somewhere campaign. This high-fashion editorial production masterfully pairs the house's storied, psychedelic geometric prints with the rugged, timeless texture of historic coastal architecture. Captured by photographer Maxime La, the imagery leans into a crisp, leisure-focused aesthetic that feels both curated and effortlessly authentic. Model Avishag Amir serves as the central figure, navigating sun-bleached stone corridors, rustic fish markets, and idyllic seaside plazas with a calm, focused intensity that grounds the vibrant, kaleidoscopic patterns of the swimwear and ready-to-wear pieces. The campaign relies heavily on natural light to emphasize the saturation of the collection's signature blues, purples, and vibrant pinks, while creating sharp, high-contrast shadows that define the architectural backdrop. By balancing bold, modern fashion choices like gladiator sandals and oversized shield sunglasses against the ancient, weathered masonry of the setting, the work channels a distinct sense of place and narrative depth. This project stands as a sophisticated example of luxury fashion house storytelling, where the interplay between model and environment creates a cinematic, lifestyle-driven experience that feels inherently warm, energetic, and perfectly calibrated for the summer season.
Project Emilio Pucci · Pucci F/W 2025 Campaign
Emilio Pucci presents the Fall/Winter 2025 campaign, featuring Naomi Campbell in a series that highlights the house's signature geometric motifs. The project leans into a low-key chiaroscuro aesthetic, utilizing dramatic, clean lighting to emphasize the metallic gold and olive tones of the collection. Photographed and directed by Oliver Hadlee Pearch, the campaign centers on portraiture and studio-based commercial imagery. Styling by Jacob K provides a refined focus on the apparel's intricate patterns and structured silhouettes, with grooming contributions from hair stylist Rio Sreedharan and makeup artist Angloma.
Project Emilio Pucci · Pucci Summer 2025 Campaign
Emilio Pucci presents the Summer 2025 campaign, an editorial series captured by photographer Drew Vickers. The collection leans into vibrant, abstract patterns and coastal landscapes, utilizing natural light and the warmth of golden hour to frame the imagery. The project features model Bibi Breslin, with fashion editing by Jacob K. The creative team also includes hair stylist Eugene Souleiman, makeup artist Lucy Bridge, and casting director Piergiorgio Del Moro. The campaign is defined by its analogue film aesthetic and bold typographic overlays.
Project Emilio Pucci · Pucci Marmo 2025 Campaign
Emilio Pucci presents the Marmo 2025 campaign, a series of fashion editorial images that highlight the house's signature graphic swirl patterns and bold use of color. Photographed by Drew Vickers, the campaign leans into a retro-inspired aesthetic, utilizing the natural light of a coastal resort setting to frame the collection against modernist architecture and calm horizon lines. The imagery features model Bibi Breslin styled by Jacob K, with hair by Eugene Souleiman and makeup by Lucy Bridge. The portraits capture a mix of intimate, close-up details and wider, atmospheric shots that emphasize clean composition and the brand's typographic identity. With casting by Piergiorgio Del Moro, the work balances architectural precision with soft, warm tones captured on analogue film.
Project Emilio Pucci · Summer 2026 Campaign
Emilio Pucci presents its Summer 2026 campaign, a fashion project that highlights the house's seasonal collection through a series of sun-drenched, outdoor portraits. Photographed by Tim Elkaim with creative direction from Camille Miceli, the campaign features model Lulu Tenney set against the warm, textured masonry of a sandstone wall. Stylist Emmanuelle Alt curates the look, pairing a signature geometric-print bikini top with a coordinating floor-length maxi skirt and gold chain detailing. The imagery leans into a Mediterranean aesthetic, utilizing hard light to cast sharp, diagonal shadows that emphasize the saturated palette of pinks, oranges, and pastels throughout the collection.
Project Emilio Pucci · Pucci Summer 2026 Campaign
Emilio Pucci defines the essence of Mediterranean escapism in the vibrant new Summer 2026 campaign, a visual masterclass that bridges heritage craft with contemporary luxury. Captured by photographer Tim El Kaïm, the campaign leans into a high-contrast aesthetic that celebrates the house’s iconic, kaleidoscopic geometric prints against the rustic, weathered backdrop of ancient stone. The imagery, which functions as both a high-end editorial spread and a sharp commercial statement, utilizes crisp natural light to cast deep shadows, emphasizing the architectural volume of the flowing silhouettes worn by model Lulu Tenney. Under the refined eye of fashion editor Emmanuelle Alt, the styling strikes a delicate balance between effortless elegance and structural precision, with metallic accents grounding the collection’s explosive color palette of pinks, oranges, and yellows. The creative synergy is further elevated by Damien Boissinot’s clean, fluid hair styling and Diane Kendal’s nuanced makeup application, both of which allow the intricate patterns to command the frame. Casting director Piergiorgio Del Moro ensures the human element remains central to this narrative of summer warmth, resulting in a cohesive vision that feels both timeless and urgent. Through this lens, the brand successfully refreshes its visual vocabulary, proving that even the most historic design codes can feel distinctly modern when rendered with such intentionality, technical rigor, and a profound respect for the interplay of light and textile.
Project Emilio Pucci · S/S 26
The Emilio Pucci S/S 26 collection campaign serves as a masterclass in luxury fashion house branding, expertly bridging the house's storied archival heritage with a contemporary, textured lens. Under the creative direction of Camille Miceli, the project leans into editorial minimalism to emphasize the intricate craftsmanship of the garments. Photographer Maxime La utilizes soft natural light to illuminate the rugged, light-toned stone settings, creating a striking juxtaposition against the high-octane geometry of the collection. The visual narrative is defined by a sophisticated balance of movement and stillness, where bold, multi-colored fringe and ornate metallic embroidery are rendered with clinical precision. Stylist Emmanuelle Alt curates an aesthetic that feels both effortless and intentionally elevated, working alongside hair stylist Damien Boissinot and makeup artist Diane Kendal to maintain a polished, natural focus on the models. The casting, overseen by Piergiorgio Del Moro, brings a dynamic energy to the series, as models including Angelina Kendall and Lulu Tenney inhabit the space with a direct, neutral intensity. By stripping back the set to allow the signature Pucci prints and flowing silhouettes to dominate, the imagery solidifies a refined identity for the brand. This campaign functions as an elevated portrait, successfully synthesizing a heritage-heavy look with modern lifestyle sensibilities to resonate within the current luxury landscape.
Project Emilio Pucci · L'Alba
Emilio Pucci presents L'Alba, a fashion campaign that captures the brand's latest collection against a backdrop of vast, sweeping sand dunes. Creative director Camille Miceli oversees the aesthetic direction, which centres on the brand's signature graphic prints and distinct cutout silhouettes. The project features photography by Carlijn Jacobs and styling by Emmanuelle Alt. The imagery highlights intricate garment details including gold buckle hardware, leather accents, and integrated arm cuffs. The campaign leans into a high-contrast aesthetic, utilizing natural light to define the form of the models, Mathilda Gvarliani and Marta Wieczorek, while maintaining a clear, graphic visual identity.
Project Emilio Pucci · Pucci S/S 2026 Campaign
Emilio Pucci leans into the quintessential spirit of Mediterranean wanderlust with its S/S 2026 campaign, a visual masterclass in modern luxury fashion. Captured under the searing brilliance of natural light, the campaign trades the predictable studio set for the expansive, sweeping dunes of a desert landscape, grounding the brand's iconic, kaleidoscopic prints in a raw, organic environment. Photographer Carlijn Jacobs employs a striking editorial perspective, emphasizing dynamic poses and the fluid interplay between the brand's signature swirling silhouettes and the stark, golden geometry of the sand. The creative synergy is palpable, with fashion editor and stylist Emmanuelle Alt curating a look that feels both archival and urgent, perfectly complemented by the effortless beauty direction from hair stylist Damien Boissinot and makeup artist Christelle Cocquet. Models Marta Wieczorek and Mathilda Gvarliani embody the season's aesthetic, navigating the vast dunes with a confident, sun-drenched grace that elevates the imagery beyond traditional commercial standards. By marrying sharp, oversized graphic typography with high-concept editorial minimalism, the campaign manages to honor the heritage of the Pucci house while pushing it into a contemporary, light-filled future. It is a cohesive, sensory-driven narrative that feels entirely at home in the high-fashion circuit, reinforcing the brand's position as a vibrant leader in the luxury fashion industry.
Project Emilio Pucci · Passepartout
Emilio Pucci presents the Passepartout fashion campaign, an editorial series featuring supermodel Naomi Campbell. The project highlights the latest designs by Camille Miceli, showcasing form-fitting silhouettes and intricate abstract prints in metallic gold, bronze, and green tones. Photographer Oliver Hadlee Pearch captures the collection against minimalist, moody backgrounds, using dramatic studio lighting to accentuate the textures of the knitwear and accessories. Stylist Jacob K coordinates the looks, pairing the garments with bold statement jewelry to define the visual direction. The campaign embraces a polished aesthetic across both vertical and horizontal formats.
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