Emilio Pucci: L'Alba

Brand

Emilio Pucci

Date

Mar 2026

Description

Emilio Pucci presents L'Alba, a fashion campaign that captures the brand's latest collection against a backdrop of vast, sweeping sand dunes. Creative director Camille Miceli oversees the aesthetic direction, which centres on the brand's signature graphic prints and distinct cutout silhouettes. The project features photography by Carlijn Jacobs and styling by Emmanuelle Alt. The imagery highlights intricate garment details including gold buckle hardware, leather accents, and integrated arm cuffs. The campaign leans into a high-contrast aesthetic, utilizing natural light to define the form of the models, Mathilda Gvarliani and Marta Wieczorek, while maintaining a clear, graphic visual identity.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black

Context

Advertising Campaign