Model with tousled brown hair posing against sand dunes under a clear blue sky wearing an Emilio Pucci patterned top

Model seated on rocky terrain wearing a patterned swimsuit with crisscross straps, seen from the back against a desert sunset background.

Model lying flat on the hood of a bronze vintage car wearing patterned swimwear and tall black gladiator sandals

Model with blonde hair wearing patterned blue and white dress kneeling on sand dunes under a blue sky

Model lying on sand dunes wearing patterned one-piece swimsuit and gold jewelry under a clear sky for Emilio Pucci.

Model wearing patterned sheer top and skirt posing by a sandy dune and water under a cloudy sky.

Emilio Pucci L'Alba 2026

About

Emilio Pucci presents L'Alba, a fashion campaign that captures the brand's latest collection against a backdrop of vast, sweeping sand dunes. Creative director Camille Miceli oversees the aesthetic direction, which centres on the brand's signature graphic prints and distinct cutout silhouettes. The project features photography by Carlijn Jacobs and styling by Emmanuelle Alt. The imagery highlights intricate garment details including gold buckle hardware, leather accents, and integrated arm cuffs. The campaign leans into a high-contrast aesthetic, utilizing natural light to define the form of the models, Mathilda Gvarliani and Marta Wieczorek, while maintaining a clear, graphic visual identity.