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Emilio Pucci

Pucci Summer 2025 Campaign
Date

Jun 2025

Description

Emilio Pucci presents its Summer 2025 campaign, an editorial fashion series featuring model Bibi Breslin. Photographed by Drew Vickers, the campaign channels a seasonal aesthetic through a blend of natural light and warm, golden hour tones captured in an outdoor coastal setting. Fashion editor Jacob K coordinates the collection’s vibrant, signature printed silk sets and voluminous silhouettes. The visual identity is further defined by windswept hair styling by Eugene Souleiman and bold, purple-toned makeup by Lucy Bridge. The project incorporates large-scale typographic branding across its vertical, analogue-style frames, with casting directed by Piergiorgio Del Moro.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Magenta
Violet
Background

Outdoor Pool

Context

Advertising Campaign

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