Emilio Pucci
S/S 26
Apr 2026
The Emilio Pucci S/S 26 collection campaign serves as a masterclass in luxury fashion house branding, expertly bridging the house's storied archival heritage with a contemporary, textured lens. Under the creative direction of Camille Miceli, the project leans into editorial minimalism to emphasize the intricate craftsmanship of the garments. Photographer Maxime La utilizes soft natural light to illuminate the rugged, light-toned stone settings, creating a striking juxtaposition against the high-octane geometry of the collection. The visual narrative is defined by a sophisticated balance of movement and stillness, where bold, multi-colored fringe and ornate metallic embroidery are rendered with clinical precision. Stylist Emmanuelle Alt curates an aesthetic that feels both effortless and intentionally elevated, working alongside hair stylist Damien Boissinot and makeup artist Diane Kendal to maintain a polished, natural focus on the models. The casting, overseen by Piergiorgio Del Moro, brings a dynamic energy to the series, as models including Angelina Kendall and Lulu Tenney inhabit the space with a direct, neutral intensity. By stripping back the set to allow the signature Pucci prints and flowing silhouettes to dominate, the imagery solidifies a refined identity for the brand. This campaign functions as an elevated portrait, successfully synthesizing a heritage-heavy look with modern lifestyle sensibilities to resonate within the current luxury landscape.
Editorial, Vertical
Natural light
Luxury Fashion Houses, Fashion
