Emilio Pucci

Sep 2026

The Emilio Pucci 'Summer Somewhere - Saint-Tropez' campaign captures the luxury fashion house’s seasonal collection through a series of coastal vignettes. Photographed by Zac Bayly and styled by fashion editor Ola Ebiti, the imagery focuses on the brand's signature geometric swirl prints and resort-ready silhouettes, ranging from structured silk gowns to coordinated bikini sets. The series leans into a juxtaposition of golden hour warmth and high-contrast direct flash, grounding the collection in a sun-drenched Saint-Tropez setting. Featuring model Mar G, the campaign utilizes a clean, editorial aesthetic to highlight the intricate patterns and architectural gold accessories. Hair stylist Michael Delmas and makeup artist Porsche Poon provide a pared-back grooming approach, ensuring the focus remains on the fluid movement of the textiles against the coastal backdrop.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Ocean

Advertising Campaign