Emilio Pucci

Sep 2026

Emilio Pucci’s 'Summer Somewhere - Saint-Tropez' campaign captures the luxury fashion house’s seasonal collection through a series of coastal vignettes. Photographed by Zac Bayly, the imagery leans into graphic motifs and bold, geometric swirl prints synonymous with the brand’s aesthetic, set against the backdrop of the French Riviera. Featuring model Mar G, the campaign channels a resort-focused narrative through a mix of editorial and commercial compositions. The styling, helmed by Ola Ebiti, integrates lightweight silks, structured swimwear, and ornate gold accessories, capturing the transition from bright natural light to the warm hues of golden hour. Key production credits include hair styling by Michael Delmas and makeup by Porsche Poon, with casting direction by Emma Matell.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Ocean

Advertising Campaign