Emilio Pucci

Apr 2026

Emilio Pucci transports the viewer to a sun-drenched Mediterranean escape in the S/S 26 Summer Somewhere campaign. This high-fashion editorial production masterfully pairs the house's storied, psychedelic geometric prints with the rugged, timeless texture of historic coastal architecture. Captured by photographer Maxime La, the imagery leans into a crisp, leisure-focused aesthetic that feels both curated and effortlessly authentic. Model Avishag Amir serves as the central figure, navigating sun-bleached stone corridors, rustic fish markets, and idyllic seaside plazas with a calm, focused intensity that grounds the vibrant, kaleidoscopic patterns of the swimwear and ready-to-wear pieces. The campaign relies heavily on natural light to emphasize the saturation of the collection's signature blues, purples, and vibrant pinks, while creating sharp, high-contrast shadows that define the architectural backdrop. By balancing bold, modern fashion choices like gladiator sandals and oversized shield sunglasses against the ancient, weathered masonry of the setting, the work channels a distinct sense of place and narrative depth. This project stands as a sophisticated example of luxury fashion house storytelling, where the interplay between model and environment creates a cinematic, lifestyle-driven experience that feels inherently warm, energetic, and perfectly calibrated for the summer season.

Editorial, Editorial, Lifestyle, Lifestyle

Natural light, Natural light

Luxury Fashion Houses, Fashion