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·Emilio Pucci
·2026
·S/S 26 Summer Somewhere

Model Avishag Amir seated at an outdoor cafe table wearing a patterned blue bikini and strappy black sandals in direct sunlight.

Model Avishag Amir in a blue printed wrap bikini and matching sarong leaning against an ornate splashing fountain in sunlight.

Model Avishag Amir seated at an outdoor cafe table wearing a printed blue bikini and tall black gladiator sandals in bright sunlight.

Avishag Amir in a blue printed bikini and sarong posing in front of an ornate stone fountain in a sunny town square.

Model Avishag Amir reclining on a red car wearing a vibrant patterned pink and orange Emilio Pucci two-piece swimwear set in sunlight.

Model Avishag Amir in a blue printed bikini and wrap sarong poses leaning against a metal railing overlooking the sea and coastal town.

Avishag Amir poses in a colorful Emilio Pucci geometric halter dress against a sea railing.

Model Avishag Amir in a colorful geometric patterned dress posing on a stone staircase beneath a vaulted archway.

Model Avishag Amir wears a blue geometric halter top and oversized shield sunglasses while posing on coastal rocks.

Model Avishag Amir wearing a blue geometric printed bodysuit and tall gladiator sandals outside a market storefront in Italy.

Model wearing a colourful patterned playsuit and tall black gladiator sandals posing in front of a red car.

Close-up portrait of model Avishag Amir wearing oversized black shield sunglasses and a blue printed halter top.

Model Avishag Amir leaning against a railing in an Emilio Pucci blue patterned wrap bikini top and matching sarong.

Close-up of a woman wearing a blue and purple patterned wrap-around bikini top in bright sunlight.

Model Avishag Amir wearing a pink halter top and printed silk skirt posing on a sunlit city street.

Emilio Pucci S/S 26 Summer Somewhere 2026

About

Emilio Pucci transports the viewer to a sun-drenched Mediterranean escape in the S/S 26 Summer Somewhere campaign. This high-fashion editorial production masterfully pairs the house's storied, psychedelic geometric prints with the rugged, timeless texture of historic coastal architecture. Captured by photographer Maxime La, the imagery leans into a crisp, leisure-focused aesthetic that feels both curated and effortlessly authentic. Model Avishag Amir serves as the central figure, navigating sun-bleached stone corridors, rustic fish markets, and idyllic seaside plazas with a calm, focused intensity that grounds the vibrant, kaleidoscopic patterns of the swimwear and ready-to-wear pieces. The campaign relies heavily on natural light to emphasize the saturation of the collection's signature blues, purples, and vibrant pinks, while creating sharp, high-contrast shadows that define the architectural backdrop. By balancing bold, modern fashion choices like gladiator sandals and oversized shield sunglasses against the ancient, weathered masonry of the setting, the work channels a distinct sense of place and narrative depth. This project stands as a sophisticated example of luxury fashion house storytelling, where the interplay between model and environment creates a cinematic, lifestyle-driven experience that feels inherently warm, energetic, and perfectly calibrated for the summer season.