Emilio Pucci

Jun 2026

Emilio Pucci defines the essence of Mediterranean escapism in the vibrant new Summer 2026 campaign, a visual masterclass that bridges heritage craft with contemporary luxury. Captured by photographer Tim El Kaïm, the campaign leans into a high-contrast aesthetic that celebrates the house’s iconic, kaleidoscopic geometric prints against the rustic, weathered backdrop of ancient stone. The imagery, which functions as both a high-end editorial spread and a sharp commercial statement, utilizes crisp natural light to cast deep shadows, emphasizing the architectural volume of the flowing silhouettes worn by model Lulu Tenney. Under the refined eye of fashion editor Emmanuelle Alt, the styling strikes a delicate balance between effortless elegance and structural precision, with metallic accents grounding the collection’s explosive color palette of pinks, oranges, and yellows. The creative synergy is further elevated by Damien Boissinot’s clean, fluid hair styling and Diane Kendal’s nuanced makeup application, both of which allow the intricate patterns to command the frame. Casting director Piergiorgio Del Moro ensures the human element remains central to this narrative of summer warmth, resulting in a cohesive vision that feels both timeless and urgent. Through this lens, the brand successfully refreshes its visual vocabulary, proving that even the most historic design codes can feel distinctly modern when rendered with such intentionality, technical rigor, and a profound respect for the interplay of light and textile.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion