Emilio Pucci

Mar 2026

Emilio Pucci leans into the quintessential spirit of Mediterranean wanderlust with its S/S 2026 campaign, a visual masterclass in modern luxury fashion. Captured under the searing brilliance of natural light, the campaign trades the predictable studio set for the expansive, sweeping dunes of a desert landscape, grounding the brand's iconic, kaleidoscopic prints in a raw, organic environment. Photographer Carlijn Jacobs employs a striking editorial perspective, emphasizing dynamic poses and the fluid interplay between the brand's signature swirling silhouettes and the stark, golden geometry of the sand. The creative synergy is palpable, with fashion editor and stylist Emmanuelle Alt curating a look that feels both archival and urgent, perfectly complemented by the effortless beauty direction from hair stylist Damien Boissinot and makeup artist Christelle Cocquet. Models Marta Wieczorek and Mathilda Gvarliani embody the season's aesthetic, navigating the vast dunes with a confident, sun-drenched grace that elevates the imagery beyond traditional commercial standards. By marrying sharp, oversized graphic typography with high-concept editorial minimalism, the campaign manages to honor the heritage of the Pucci house while pushing it into a contemporary, light-filled future. It is a cohesive, sensory-driven narrative that feels entirely at home in the high-fashion circuit, reinforcing the brand's position as a vibrant leader in the luxury fashion industry.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion