Diesel: Diesel Underwear S/S 25 Lookbook

May 2025

For the Diesel Underwear Spring/Summer 2025 lookbook, creative director and designer Glenn Martens orchestrates a study in texture and athletic form. Photographed by Jack Bridgland, the campaign captures a diverse cast of models—including Ayaana Aschkar-Stevens, Ebba Moberg, Inari Moore, Moussa Ndiaye, Nicholas Luca, and Xiaoyu Lin—against a range of high-contrast studio backdrops. The imagery leans into a glossy aesthetic, utilizing hard lighting and saturated ambient hues to accentuate oiled skin and technical fabrications. The collection highlights the brand's signature logo-band waistbands across a breadth of intimates, swim-shorts, and trompe-l'œil denim-printed separates. Cast by Isabel Bush, the series oscillates between cool, monochromatic palettes and dramatic, warm crimson lighting to define the season’s silhouettes.