Diesel

May 2025

The Diesel Underwear Spring/Summer 2025 lookbook presents a high-octane exploration of branded intimates and athletic apparel. Under the creative direction of Glenn Martens, the collection features a diverse cast captured by photographer Jack Bridgland. The imagery utilizes high-contrast studio lighting to emphasize a glossy, wet-look aesthetic across skin and fabric, defining the season’s silhouettes through a lens of raw, sculptural energy. The project pivots between two distinct visual atmospheres: one grounded in cool, monochromatic, and textured grey backdrops, and the other saturated in dramatic, warm crimson lighting. With casting by Isabel Bush, the models—including Ayaana Aschkar-Stevens, Ebba Moberg, Inari Moore, Moussa Ndiaye, Nicholas Luca, and Xiaoyu Lin—showcase logo-heavy briefs, trompe-l'œil denim-printed swimsuits, and utilitarian activewear. The lookbook relies on a polished, commercial execution that centers on sharp rim highlights and rhythmic, group-focused compositions.