Diesel: Diesel F/W 25 Digital Campaign

Dec 2025

Diesel’s F/W 25 digital campaign presents a series of high-energy fashion editorials defined by a saturated, high-contrast visual language. The series, captured by photographer Joe Cruz with styling by Sofia Prandoni, channels a bold aesthetic through the use of solid-colored backdrops that shift between vibrant shades of purple, green, orange, and blue. Focusing on the tactile qualities of the collection, the imagery highlights distressed denim, leather jackets, and fuzzy knitwear. Each portrait and full-length composition utilizes clean studio lighting, incorporating editorial techniques to emphasize rich textures and sharp silhouettes across the brand's seasonal collection.

Vertical, Saturated, Commercial

Coloured Seamless

Advertising Campaign