Diesel

Sep 2026

Diesel continues to rewrite the rules of modern luxury fashion with its Fall 2026 Ad Campaign, a bold visual statement that leans into an unapologetically raw aesthetic. Under the vision of creative director Glenn Martens and art director Christopher Simmonds, the campaign channels a gritty, high-energy spirit that feels deeply rooted in urban subcultures. The execution relies on a distinct collage technique, layering sharp, cut-out figures against blurred, atmospheric backgrounds of rain-slicked city streets. This graphic approach emphasizes the brand's heritage, with subjects captured in distressed denim and intricate strappy footwear, elevated by the precise styling of Ursina Gysi. By blending the high-fashion sensibilities of the runway with the rebellious pulse of the street, the campaign transforms everyday metropolitan environments into a fragmented, cinematic narrative. The inclusion of vector typography and high-contrast red outlines creates a commercial rhythm that feels both nostalgic and futuristic. With contributions from hair stylist Andrea Martinelli and makeup artist Stephanie Kunz, every detail is meticulously curated to feel tactile and lived-in. This project ultimately serves as a masterclass in visual storytelling, proving that Diesel remains a dominant force in streetwear and footwear by constantly experimenting with composition and texture to capture the essence of a generation that refuses to stand still.

Commercial, Graphic, Gritty

Collage, Typography, Vector

Luxury Fashion Houses, Streetwear, Footwear, Fashion