Diesel: Diesel F/W 2025 Denim Campaign

May 2025

The Diesel F/W 2025 Denim Campaign presents a high-energy exploration of contemporary style, featuring diverse casting across domestic and outdoor environments. The work channels a candid, kinetic rhythm through live-action technique, focusing on the texture and form of the brand’s latest denim collections. Developed under the creative guidance of Glenn Martens, Art Director Christopher Simmonds, Photographer Eamonn Freel, and Fashion Editor Ursina Gysi, the campaign utilizes a commercial, horizontal format to highlight multifaceted fashion styling. The production integrates choreography by Eric Christison and set design by Danny Hyland to frame the models in both intimate bedroom scenes and expansive urban and coastal backdrops.

Horizontal, Commercial

Advertising Campaign