Coors Light: Obstructed Brews
Brand
Date
Mar 2025
Description
Coors Light addresses the challenges of sports stadium seating in Obstructed Brews, a campaign focused on the common frustration of blocked views at live events. The project features a dynamic mix of motion graphics and live-action footage, utilizing interface selection boxes and ticket stubs to illustrate the ticketing process. Developed by Droga5 New York with post-production from Accenture Song, the spot employs a high-contrast aesthetic. It leverages a bold blue and red color palette alongside technical UI annotations to frame the sports ticketing theme, incorporating vertical motion graphics to highlight specific seat obstructions.
Style
Vertical, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Royal Blue
Scarlet
Background
Solid Colour
Context
Advertising Campaign
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