Coors Light addresses the challenges of sports stadium seating in Obstructed Brews, a campaign focused on the common frustration of blocked views at live events. The project features a dynamic mix of motion graphics and live-action footage, utilizing interface selection boxes and ticket stubs to illustrate the ticketing process.
Developed by Droga5 New York with post-production from Accenture Song, the spot employs a high-contrast aesthetic. It leverages a bold blue and red color palette alongside technical UI annotations to frame the sports ticketing theme, incorporating vertical motion graphics to highlight specific seat obstructions.
