Coors Light presents 'Patrick Plunge', a commercial spot featuring NFL athlete Patrick Mahomes. The project leans into a surreal, cinematic aesthetic, placing the subject within a minimalist, concrete interior that contrasts sharply against a backdrop of snow-capped mountains.
The execution centers on a bespoke ice bath installation, blending sports-focused narrative with clean, high-contrast visual production. Developed by agency Mischief @ No Fixed Address with production handled by Good Behavior, the film utilises a live-action technique to maintain a cool, composed tone throughout the sequence.
