Coors Light: Patrick Plunge
Brand
Date
Jul 2025
Description
Coors Light presents 'Patrick Plunge', a commercial spot featuring NFL athlete Patrick Mahomes. The project leans into a surreal, cinematic aesthetic, placing the subject within a minimalist, concrete interior that contrasts sharply against a backdrop of snow-capped mountains. The execution centers on a bespoke ice bath installation, blending sports-focused narrative with clean, high-contrast visual production. Developed by agency Mischief @ No Fixed Address with production handled by Good Behavior, the film utilises a live-action technique to maintain a cool, composed tone throughout the sequence.
Style
Horizontal, Cinematic, Clean
Industries
Color
Charcoal
Beige
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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