Coors Light: Coors Light Records
Brand
Date
Jul 2025
Description
Coors Light introduces the brand's new creative initiative, Coors Light Records, in a humorous commercial campaign. The narrative navigates an office environment before transitioning to a studio shoot, blending live-action technique with a clean, polished visual aesthetic. Produced with a mix of natural office lighting and controlled studio flash, the spot captures a series of staged vignettes. The project highlights the label's focus on signing non-famous musicians, culminating in a final shot of an illuminated briefcase containing ice and an artist access pass.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Navy
Background
Living Room, Office
Context
TVC / TV Commercial
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