CeraVe ventures into satirical territory with the 'Michael CeraVe' campaign, a humorous brand project that pokes fun at the mechanics of celebrity endorsements and skincare marketing. Through a mockumentary-style narrative, the video plays with public perception and brand identity by inserting actor Michael Cera into the company's lore.
The execution relies on live-action techniques to shift between polished corporate interview settings and cinematic black-and-white sequences. Developed alongside creative partners at Ogilvy PR North America and BPCM, the project features production by PRETTYBIRD US, with post-production and VFX provided by Blacksmith. Audio and sound design were handled by Leland and Heard City, with editing support from Mackcut.
