CeraVe: Cleanse Like A Derm – A CeraVe Soap Opera
Brand
Date
Jul 2024
Description
CeraVe adopts a high-concept approach for the Cleanse Like A Derm campaign, leaning into the conventions of daytime television drama. The production oscillates between campy melodrama and clinical product demonstration, framing the skincare essentials within a saturated, theatrical narrative. The work contrasts elaborate period costuming with crisp, clean beauty aesthetics. Through a series of vignettes set against shifting backdrops—from expansive, cloud-filled horizons to intimate, candlelit vanities—the project utilizes a humorous tone to highlight the brand's cleansing range. Production was managed by 72andSunny New York.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Color
Royal Blue
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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