CeraVe’s campaign, "Michael CeraVe," positions the skincare brand through a blend of humor and cinematic storytelling. Starring Michael Cera, the creative follows the actor as he presents the moisturizing cream across a range of settings, from stark white interiors to an expansive oceanfront tent.
The project features live-action technique and cinematic lighting, with subtle visual effects supporting the narrative. Creative direction for the campaign was provided by WPP, led by Ogilvy PR North America, with production by PRETTYBIRD US.
