CeraVe: The One Under The Sun
Brand
Date
Apr 2024
Description
CeraVe steps into the lifestyle space with 'The One Under The Sun,' a comedic commercial narrative exploring the dynamics of modern dating. Set across various suburban and urban environments, the film balances intimate domestic conversations with lighthearted character interactions. Developed by agency 72andSunny LA with production by Florence, the project leans into a cinematic, live-action technique to ground its humorous tone. The narrative structure flows between dialogue-heavy scenes and dynamic movement to capture the social context of the campaign.
Style
Humorous, Horizontal, Commercial, Cinematic
Color
Teal
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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